Wheel of Progress: Campaign Presentation

We are excited to present to you the new image and message for Plymouth!

On Monday, December 6th, The Midas Center presented the new campaign as the outcome for the Wheel of Progress: 2010. The Wheel of Progress: 2010 was a community-wide survey that was distributed to the public for ten days throughout the month of November. This ten day survey was created to include the public's opinion on who Plymouth is and what should Plymouth be known. The Wheel of Progress: 2010 was developed to attract and retain Plymouth's area residents, businesses and visitors.

The results of this survey were presented live and a link is available here. Some of the most noteworthy results from the Wheel of Progress included the top five of the "quality of life" results which included education, parks and recreation, medical facilities, churches, sense of community and the public services (police, fire, emergency). This information helped The Midas Center develop a genuine and honest image and message for Plymouth, Indiana.

This new brand message will provide many benefits to the community ultimately providing a forward movement with many of the public entities sharing in this new image and message and developing an online community web site. This campaign began just three short months ago when Plymouth Mayor Mark Senter, PCSC Superintendent Dan Tyree, PIDCO President Mark Gidley, Chamber of Commerce President, Dee Brown and City's Center Jim Vinall discussed an agreed upon realization of Plymouth's outdated image and message online. Together they commissioned The Midas Center to provide its professional services to create a cohesive image.

The Midas Center started the process with market research that included a public survey survey, one-on-one key stakeholder interviews, a community wide market audit and a year in review snapshop. The data collected from this research provided the criteria necessary to design an accurate and cohesive image or brand message for the city.

We are pleased to announce the new image and message for Plymouth, as presented by The Midas Center:

Plymouth is more than being a Pilgrim and standing at the first rock our forefathers found when arriving to this land. Plymouth is about the journey. A journey with generations of families who have been committed to hard work and sacrifice. A place of classic quality, made of the people who live, work and visit making their mark along the way.


We invite you, to “Join us in the journey.”



The next phase of this campaign will be presented in March 2011. Feel free to share your comments below.


DISCLAIMER: iHEARTplymouth is a subsidiary of The Midas Center. The Midas Center has provided professional communication services including branding, advertising, public relations and marketing to businesses and organizations since 1999. In 2009, The Midas Center relocated to Plymouth, Indiana and launched a new product line. This new product line, iHEART Green Media provides eco-friendly tools to help businesses and organizations succeed in today's digital age. For more information on The Midas Center, iHEART Green Media or iHEARTplymouth.com, please contact Andrea Cook directly.



Views: 9

Tags: Join us in the journey, Plymouth Indiana, The Midas Center, green media, indiana, new brand, plymouth

Comment

You need to be a member of iHEARTplymouth to add comments!

Join iHEARTplymouth

Comment by Cam Robertson on December 6, 2010 at 11:55pm
Great to see the presentation!! So glad to hear there was such a great response to the survey, and I'm looking forward to these next steps. Also, can't wait to be back in Plymouth for the holiday!!
Comment by editor on December 6, 2010 at 3:47pm
Thanks Marianne and John for your feedback! We appreciate it!
Comment by John W.Davis on December 6, 2010 at 11:34am
My kind of town for 86 yrs.
Comment by Buzz Patrol on December 6, 2010 at 11:30am
Love it!
Comment by Marianne Peters on December 6, 2010 at 10:27am
Plymouth -- a friendly community and a great place to grow a business. Effective presentation! Great job!

Badge

Loading…

Get Badge

Read it. Write it. Love it.

Welcome to iHEARTplymouth, a free online resource full of everything we all LOVE about Plymouth.

Want to become a sponsor? Check out the benefits, including free social media coaching and oh so more >


Do you have an event you want to promote? Send us the announcement. > We will try to help you get the word out.

 

 


Groupon: Get the Best Deal in Your City Today!


Read it. Write it. Love it. The social media source for all there is to love about the local businesses and people in our community.

© 2012   Created by editor.

Badges  |  Report an Issue  |  Terms of Service